Role
Ecommerce Web Designer,
Prototyping, Wireframing
Timeline
Work in Progress
Team Members
Cecilia G, Cece G,
Carolyn H
Tools Used
Illustrator, Adobe XD, Photoshop,
Adobe Dimension
Project Objectives
Little & Fierce is a brand for lovers and fighters.
Cecilia Gonzalez started Little & Fierce to bring the idea to life as a non-profit online apparel store. Inspired by her personal fight with cancer in 2018, she created Little & Fierce to support those facing their own battles — mental, physical, or otherwise.
Our designs, created by a collective of diverse designers, aim to encourage optimism, spread a little love and kindness, and make a positive impact on the world. 100% of our profits are donated to Give Kids the World, an amazing Orlando-based organization that gives sick children the vacation of a lifetime. Our online store is currently under construction, and is set to launch Fall 2020. In the meantime, you can check out a sneak peak of our brand and merchandise below!
Wireframe
For Little & Fierce’s website we wanted to create a modern and playful website. The challenge was to create a website that could be used for teenagers, parents, and kids. By adding different shapes to the overall website aesthetic helped create a modern but also playful website where the audience can connect with the brand.
Key take away
I enjoyed the idea of being able to help kids make their dreams come true. Having the ability to use my design and coding skills to help create smiles, it’s the most rewarding part of being a designer.